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Sector: Construction components

Waler is a small Italian firm with a turnover of around €8 million, specializing in the production and commercialization of high-quality external insulation systems for the residential construction sector.

Deliverable: Sales strategy
Contents: Competitor analysis, assessment of the sales value chain, balance sheet analysis, organizational structure assessment.

Deliverable: Product Innovation
Contents: Trend analysis, analysis of emerging and unsatisfied needs, concept product development, definition of the marketing-mix and go-to-market