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Sector: luxury furniture

Roncoroni Moretti (RM) is a small Italian company specializing in the design and creation of luxury furniture for exclusive clients worldwide. Most of the turnover is generated in foreign markets, both B2C and B2B (interior designers, contractors).

Contents: competitive scenario, assessment of the sales value chain, economic and financial analysis, organizational analysis, business model assessment, definition of the competitive, sales, marketing strategy, identification of the new business model.