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Sector: Construction components

Promat is a large Belgian firm, belonging to the Ethex Groups, a listed Belgian holding worth over €7 billion, operating in the sector of building components, with a product portfolio specializing in thermal and acoustic insulation, and in fireproof materials.

Deliverable: Industrial plan
Contents: Analysis of market trends, competitive scenario, product portfolio analysis, assessment of turnover and margins by geographical area, sales force diligence, sales value chain analysis, quantitative research on the product and service portfolio, identification of drivers for growth, economic and financial analysis

Deliverable: Product Innovation
Contents: Analysis of emerging and unsatisfied needs, analysis of the sales value chain, relevant market segment analysis, identification of Unique Selling Propositions, go-to-market definition