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Sector: Food

Caseificio Pezzana is a small Italian company and leader in the market of production and sale of Tomino and other fresh cheeses, with a turnover of around €15 million generated largely in the Italian market and main European markets (especially Germany and France). 

Deliverable: Product innovation
Contents: Analysis of emerging and unsatisfied needs, concept product development, quali-quantitative market research, estimate of business potential (definition of the core-target, intention-to-buy, sustainable price)

Deliverable: website
Contents: Benchmarking with the sites of main competitors, identification of the Unique Selling Propositions, definition of the website architecture