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Sector: Mattresses

PerDormire is a company operating in the production and sale of mattresses and their relative accessories that, by turnover value and volume, is the second largest in Italy. It derives almost half of its turnover from foreign markets operating a network of over ninety stores. It is also present in the B2B market.

Contents: Trend analysis, competitive scenario, assessment of the business model, economic and financial analyses, identification of drivers for growth, definition of new business model

Contents: Analysis of channel mix (offline and online), market research on end clients, definition of retail-mix integrated with the website, revision of the website from an omnichannel standpoint, design and implementation of click & collect and E-commerce