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Sector: Food

Gruppo Montenegro is a large group with a turnover exceeding €400 million, operating in large-scale consumerism with brands such as Vecchia Romagna, Olio Cuore, Cannamela and Amaro Montenegro.

Contents: Trend analysis, identification of unsatisfied and emerging needs, assessment of end-user experience, concept product development, definition of the value curve, qualitative and quantitative market research