Sector: Insurance Services
Blue Assistance is a subsidiary of Reale Mutua Assicurazioni, specializing in the management and supply of insurance services in assistance to the policies, with an annual turnover of around €30 million.
DELIVERABLE: INDUSTRIAL PLAN
Contents: Competitive scenario, business model assessment, economic and financial analysis, organizational assessment, identification of business sources and drivers for growth, definition of new business model, economic-financial planning
DELIVERABLE: PRODUCT INNOVATION (www.salutiamo.it)
Contents: Analysis of emerging and unsatisfied needs, definition of concept product, focus groups and quantitative research for the assessment of the potential (target, intention to buy, sustainable price), definition of business case and go-to-market