Sector: supplements
Nathura is a company operating in the production and sale of scientifically tested natural supplements, with a turnover of around €20 million almost entirely from the Italian market. Distribution is entirely through the pharmacy channel.
DELIVERABLE: PRODUCT INNOVATION
Contents: Trend analysis, identification of emerging and unsatisfied needs, assessment of end-user experience, concept product development, definition of the value curve, definition of the innovation funnel
DELIVERABLE: BUSINESS MODEL
Contents: assessment of markets/channels/products/clients, organizational diligence, canvass model
DELIVERABLE: DIGITAL STRATEGY
Contents: digital competitive overview, SWOT analysis focusen on Nathura’s website, assessment of the company’s digital positioning, benchmark with best-in-class website in the market of integrators at a national and global level, definition of a digital strategy-mix (new website, social networks mix, SEO, SEM), click & collect with pharmacies (clicks & mortar), investment plan.